From Concept to Scale: Deploying Generative AI in Business

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In this IELA webinar we explore what it really takes to move from GenAI prototypes to production-ready solutions. Host Dr. Marlene Wolfgruber is joined by Bernhard Hecker, B2B product leader, and Alexander Hanff, data privacy expert, to unpack the lessons learned from failed pilots, the risks of hallucinating models, and why trust, control, and purpose-built AI are critical to success.  Together, they discuss: Why most early GenAI projects failed—and what to do instead How to dep...
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