Bala Maddali

Bala Maddali

Head of Conv AI + Gen AI CX Product Mgmt Verizon

Agenda Day 3

8:55 AM INNOVATOR USE CASE: Agentic CX: Mastering the Next Frontier of Customer Experience


As AI agents become active participants in customer interactions, customer experience is entering a new era. The opportunity extends beyond automation; it's about creating more intelligent, personalized, and trusted experiences that deliver measurable value for both customers and the business. Listen in as this keynote explores what it means to design experiences that serve both humans and their AI assistants.

• How Voice AI is transforming customer engagement, operational efficiency, and business outcomes
• Moving beyond cost reduction to create differentiated, human-centered experiences
• Unlocking faster resolution, higher satisfaction, and more personalized interactions
• Preparing for a future where AI becomes the customer by rethinking customer journeys, interfaces, and service models for agent-to-agent interactions
• Addressing the evolving fraud landscape as AI agents become more capable and autonomous 

Check out the incredible speaker line-up to see who will be joining Bala.

Download The Latest Agenda